Tara Marchelin
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Aug 27, 2025
Micro dramas: Is the rags-to-riches medium a ...
Micro dramas offer fresh entertainment to social media users, but as a marketing channel, they demand special consideration from brands.
Oct 31, 2024
No formula is the formula for Indonesia’s viral ad ...
While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
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