World Federation of Advertisers

The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
Jul 17, 2025
World Federation of Advertisers

The Candid CMO: Why Cheryl Goh doesn’t play it safe ...

Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Netflix sends off Stranger Things with major APAC farewell campaign

1 Netflix sends off Stranger Things with major APAC farewell campaign

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

WPP consolidates Grey and Ogilvy’s back-office operations

3 WPP consolidates Grey and Ogilvy’s back-office operations

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

4 Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

The 2025 Wrap: The boldest brand crossovers in China

5 The 2025 Wrap: The boldest brand crossovers in China

Meet the 2019 40 Under 40: Jim Guzman

6 Meet the 2019 40 Under 40: Jim Guzman

OMG promotes Mark Heap to CEO of PHD China

7 OMG promotes Mark Heap to CEO of PHD China

Analysts expect Omnicom’s jobs restructuring to last into 2026

8 Analysts expect Omnicom’s jobs restructuring to last into 2026

Google on why the controversial Workspace rebrand was worth it

9 Google on why the controversial Workspace rebrand was worth it

The best Christmas ads of 2025 are here

10 The best Christmas ads of 2025 are here