Yasu Sasaki

Why CMOs must design a future where AI, humanity, and creativity coexist
Sep 16, 2025
Yasu Sasaki

Why CMOs must design a future where AI, humanity, ...

As more creatives adopt AI in their work, creativity is at risk of sameness. Putting humanity at the centre of the craft harmonises AI's precision with human unpredictability, says Yasu Sasaki, global chief creative officer at Dentsu.

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