“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney

Yahoo has played a pivotal role in shaping the internet, starting 29 years ago at the dawn of the digital era as a pioneering search portal. Today, its adtech solutions provide tools for all stages of digital advertising, from planning and buying to measuring success that help marketers navigate a rapidly changing landscape. 

 

This exclusive special edition podcast offers perspectives from digital ad veteran and Yahoo’s MD for AUSEA John McNerney. In conversation with Shawn Lim, technology editor at Campaign Asia, McNerney shares insights on key trends shaping the advertising ecosystem and outlines optimal strategies for marketers to stay ahead.

 

The game has changed amid looming threats such as the deprecation of cookies, the rapid adoption of generative AI, and even the changing nature of television. As the post-cookie world progresses, marketers will have to catch up with the shifting landscape – seeking partners that allow for interoperability across the industry, and next-generation solutions that connect with audiences and behaviours across the addressable and unaddressable world.

 

McNerney shares best-in-class insights on everything marketers need to know — laying out the transforming landscape and top tips, where/how to harness the right opportunities in 2024, and how agency partnerships are crucial in staying ahead of a changing industry and society.