Advertising Media Creativity Technology Analysis The Work
Rahat Kapur
Apr 16, 2025

Out-of-phone: What happens when creator content leaves the feed?

TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

Abhishek Grover, chief digital officer for L’Oréal’s consumer products division in SAPMENA (left) and Dan Page, global head of partnerships, New Screens at TikTok

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