Dan Paris
Aug 7, 2025

From Ansett to American Eagle, the internet decides which brands live again

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

President Trump praised Sydney Sweeney, calling her much-debated jeans campaign the “hottest” ad out there, which started a stock rally for American Eagle

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