News Technology
Nikita Mishra
Oct 31, 2025

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Once concentrated in the US, Brazil and Canada, Arcade’s traffic has now surged into Asia-Pacific, with six markets accounting for nearly half of all detected activity by September 2025.

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