Chris Baker
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Sep 24, 2025
Asia is rising but its brands need to stop hiding
No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.
Sep 22, 2014
What Chinese brands know that MNCs don't
MNCs face a real, possibly non-recoverable threat in China. And many don't even know it yet, writes Chris Baker, managing director of Totem Media.
Aug 1, 2014
Xiaomi: Rewriting the rules of branding in China
Xiaomi’s pioneering flash-sales technique, called a 'snap-up', could reshape the entire product lifecycle in the smartphone category.
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