#ad fraud | Campaign Asia

Nov 5, 2025

Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

Oct 31, 2025

Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Meta hit with second fine in Taiwan over Facebook ad transparency issues

Jul 2, 2025

Staff Reporters

Meta hit with second fine in Taiwan over Facebook ad transparency issues

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

How AI is reshaping the dynamics of ad fraud

Feb 28, 2025

Matthew Keegan

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.

The promise of AI marketing: Is Google’s PMax living up to the hype?

Sep 12, 2023

Shawn Lim

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.