aldi
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Love, Actually: Aldi unwraps a 24-carrot Christmas proposal for 2025
Kevin the Carrot returns for Aldi’s Christmas ad… and this time, he’s serving up a 24-carrot love story.
Aldi appoints Publicis as global media agency
The win is understood to cover all the markets in which Aldi operates.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Aldi set to conclude $870 million global media review
The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.
Asia-Pacific Power List 2025: Jenny Melhuish, Aldi
Melhuish is sharpening Aldi’s challenger edge by blending creative wit with brand clarity to drive growth in a hyper-competitive retail market.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
