artificial intelligence
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
The internet had a field day.
Curiosity isn’t soft, it’s strategy, says LinkedIn CMO Jessica Jensen
Reframing uncertainty as opportunity is a superpower, says LinkedIn’s global chief marketing and strategy officer. At LinkedIn, that mindset drives both product and brand evolution: “It’s a kaleidoscope—the patterns change constantly, and so must we.”
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
.png&h=268&w=401&q=100&v=20250320&c=1)
Will AI avatars boost or challenge the future of live commerce?
AI avatars have the potential to reshape live commerce by offering brands 24/7 multi-platform reach and scalability, but questions remain about authenticity and audience trust.
Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report
Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
