branding
France moves to block Shein over sale of ‘childlike’ sex dolls
Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.
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'Baidu it and you’ll know' fades as China's Gen Z turns to social platforms for search
As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.
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Common Interest acquires Amplify to 'empower creativity'
The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
Why more brands are finally ditching the perfect-family trope
Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new family dynamics through fresh storytelling.
Brands are still measuring the wrong things—it’s time to fix that
Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly embrace customer-centricity.
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