cheryl goh
The Candid CMO: Why Cheryl Goh doesn’t play it safe at Grab
Grab’s founding CMO, Cheryl Goh, looks back on 13 years of building the brand, pushing past consensus, hiring people better than her, and why purpose still drives everything she does.
Asia-Pacific Power List 2025: Cheryl Goh, Grab
A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.
Asia-Pacific Power List 2021: Cheryl Goh, Grab
Goh has pivoted a brand that depends on mobility to focus on emerging needs for healthcare workers and home delivery.
Asia-Pacific Power List 2020: Cheryl Goh, Grab
After solidifying the Grab brand following the acquisition of Uber's Southeast Asian business, Goh's marketing and communication skills were put to the test by the COVID-19 pandemic.
Rebrands don’t have to be perfect to succeed
Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.
GrabTaxi rebrands to Grab, makes brand loyalty a priority
SINGAPORE – Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.
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