creatives
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Asia can’t win globally if it doesn’t back itself regionally
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Under-appreciated, overlooked and misunderstood: The life of a female creative
Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
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Diary of a Young Creative: Darkrooms and waffle heists
We decamp to the great city of Berlin for this latest diary, featuring Haribo, hedgehogs, marathon training and the occasional crafty ciggie.
US creatives share their New Year’s resolutions for 2024
Creative leaders are focused on innovative storytelling, diverse creative teams and new technology to enhance their work in the New Year.
Wages of advertising creatives in Singapore rise. Will the good times last?
SOUNDING BOARD: Amidst concerns about a potential rough spell for big ad powers, how might the fluctuating financial health of holding companies influence the stability of wage growth for advertising professionals?
Majority of creatives worried by impact of generative AI
Study finds technology regarded as viable substitute for human creativity.
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