darren woolley
Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
Darren Woolley unwraps his wishes for 2026—more time, more magic, more safety, and a future where humans shine brighter than ever.
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While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
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Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud
Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.
TrinityP3's new AI matchmaking tool lets marketers run their own pitches
While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, capabilities, and specialisations to ensure suitability.
Woolley Marketing: Why generative AI keeps thinking like an old white man
The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re building could look suspiciously like the past unless humans reclaim the creative brief.
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Why a fully AI-driven ad agency is still a fantasy (and that's not a bad thing)
Machines can’t make advertising great—people can, Darren Woolley writes.
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