ecommerce
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How AI and local insights are shaping Thailand’s ecommerce boom
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
AI has made Double 11 in 2025 smarter. Now it must make it sustainable
Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.
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Southeast Asia boom markets: How Indonesia is redefining social commerce
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
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As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
How Shopee is powering the next wave of content-driven ecommerce
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
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