generative ai
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
Spotify clamps down on AI spam and deepfake tracks to protect artists and royalties
The streaming giant’s new rules target spam, AI impersonations, and metadata transparency to safeguard artists and listeners alike.
Woolley Marketing: Why generative AI keeps thinking like an old white man
The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re building could look suspiciously like the past unless humans reclaim the creative brief.
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Why advertisers should be wary of pinning their hopes on AI
OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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