hsbc
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Saatchi & Saatchi takes Grand Effie and Agency of the Year at the 2025 Effie Awards Hong Kong
HSBC’s One x T1 and McDonald’s 50 Benches campaigns dominated the night, taking home the most metals.
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Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets.
Asia-Pacific Power List 2025: Stephanie Ng, HSBC
Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.
HSBC hires John McDonald as global CMO
He joins from UBS to lead marketing and brand across the four HSBC primary businesses.
HSBC celebrates 160 years with vibrant murals across Hong Kong’s 18 districts
INSPIRATION STATION: Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the city’s heritage and community as part of its 160th anniversary.
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HSBC’s CMO on using Hong Kong as a backdrop to storytelling
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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