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The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
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MullenLowe and McCann merge in Singapore under McCann banner
Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.
Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme
'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
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Omnicom's new structure: Here's who leads APAC
An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.
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Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
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