openx
.png&h=268&w=401&q=100&v=20250320&c=1)
OpenX sues Google, alleging auction rigging and unfair competition in adtech
OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Women to Watch 2024: Audrey Michelin, OpenX
Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why the testing of cookieless alternatives must continue despite reprieve from Google
While signal loss is one of the most significant changes the digital publishing industry has ever seen, it also allows publishers to realise the value of their audiences across all browsers fully, says OpenX's Mitchell Greenway.
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
40 Under 40 2022: Keisuke Meguro, OpenX
Under Meguro's leadership and credibility in the adtech industry, OpenX Japan has become the biggest and longest-running branch in Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
