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How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
Asia-Pacific Power List 2025: Kainaz Gazder, P&G
With purpose-driven campaigns and region-specific innovation, Gazder continues to lead P&G’s charge across Asia.
Asia-Pacific Power List 2024: Kainaz Gazder, P&G
Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.
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Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards.
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