society
Why Chinese youth bet on pets and plushies as their new family
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
Women to Watch 2024: Ava Lee, Mediabrands Content Studio
Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.
APAC consumers more defensive about data: Research
TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.
Society wins Nike social media remit in Hong Kong
IPG Mediabrands’ social-media unit to provide social and content strategy to global sports brands.
IPG Mediabrands launches Society Singapore
New unit will handle all social-media work for the office.
IPG Mediabrands revamps Rally Worldwide in Hong Kong
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
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