south korea
40 Under 40 2025: Kitae Lim, Team Cookie
From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.
Women to Watch 2024: Margaret Key, MSL
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Women to Watch 2024: Kijung Kelly Kwon, The Hoffman Agency
Drawing on two decades of experience in PR, data-driven strategy, and journalism, Kwon has driven growth and innovation at her agency, establishing herself as a key leader in Korea’s comms world.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
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South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
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