standard chartered
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Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.
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Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
Asia-Pacific Power List 2025: Haymans Fung, Standard Chartered
Blending agency roots with enterprise impact, Fung brings creative rigour and digital agility to Standard Chartered’s global marketing agenda.
How a media strategy bridging old and new worlds won MediaWorks 2024
Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.
Banking on sound: Standard Chartered gets a new sonic identity
The project developed between the London and Singapore offices will echo through the bank's 52 international markets.
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
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