taiwan
40 Under 40 2025: Keigo Chang, iProspect
With 157 campaigns, 6 billion impressions, and a knack for mentoring 400+ students, Keigo Chang’s well-earned spot in this list feels like a natural fit.
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Meta hit with second fine in Taiwan over Facebook ad transparency issues
Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
Women to Watch 2024: Sheena Liu, TVBS Media Inc
Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
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Creative Minds: Yuchien Wang on the path from classical music to copywriting
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
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