tbwa hakuhodo
Women to Watch 2025: Kyoko Yonezawa, TBWA Hakuhodo
Not your average ad exec: with degrees in astronautics and computer science, Kyoko Yonezawa’s journey proves the creative future isn’t just data and tech—it’s where human insight takes flight.
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TBWA Hakuhodo names new CEO and president
Wataru Uchida takes over TBWA Hakuhodo from Akihiko Imai after his eight-year tenure.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
40 Under 40 2022: Nobuhiro Arai, TBWA Hakuhodo
Given the length, breadth and depth of his work and his capabilities as a leader, it is surprising that Arai is not even 40.
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes
CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.
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