thailand
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
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How AI and local insights are shaping Thailand’s ecommerce boom
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
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Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.
40 Under 40 2025: Wichitpon Assavachamnan, Kelly and Companion Co.
Wichitpon Assavachamnan is revolutionising the pet food industry in Asia-Pacific with his innovative approach and leadership.
40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International
Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.
40 Under 40 2025: Vibhu Harnvarakiat, Brilliant & Million
A strategist with an outstanding mind for infusing brand work with purpose and authenticity, Harnvarakiat’s work benefits not just clients, but everyone it touches.
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