thelongview
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While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
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Are ‘struggling’ agency groups dragging down valuations across the sector?
The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
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ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
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If no fossil fuel company is transitioning, what exactly are agencies defending?
Clean Creatives’ Duncan Meisel hits back at claims the F-List is “flawed,” arguing that cutting fossil fuel clients is both ethical and smart business.
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