unilever
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The utopia and harsh reality of brand activism
It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.
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Unilever boosts marketing spend to 'drive desire at scale'
Consumer goods giant spent 15.5% of turnover on marketing in H1.
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Martha Stewart brings freshness down under in cheeky campaign for Rexona
When underarm deodorant just won’t cut it, it’s time to take things south. And west. And all the way around.
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Can purpose still sell? The changing face of brand activism
Once a badge of honour, is brand activism now a reputational minefield?
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Nvidia brings AI to the desktop—what does it mean for marketers?
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
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