yili
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.
Mindshare China retains Yili, expands remit
Dairy provider hands agency additional duties around social KOL planning and entertainment planning.
Public squabble erupts between Yili and Mengniu over Olympic sponsorships
Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".
Yili awards SEA remit to Saatchi & Saatchi Singapore
Appointment to handle integrated communications follows a pitch.
China’s food brands deal with indigestion overseas
Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.
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