Monday, 15 December, 2025

How have creative formats and storytelling evolved in APAC in 2025?

Marielle Descalsota, Minnie Wang

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

AI ads and the uncanny valley problem

Reena Rose

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Publicis Groupe Vietnam names new chief strategy officer

Former chief strategy officer for Edelman APAC, Huw Gildon rejoins Publicis in Vietnam to drive the strategic firepower across its leading agency brands.

Spikes Asia 2026: Meet the inaugural Creative B2B jury president

Staff Reporters

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.

Media & Marketing Charity Lunch brings industry together in support of Mother's Choice

Staff Reporters

The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the charity's work in supporting pregnant youth and children without families.

Air India is scripting its redemption arc in its latest domestic campaign

Staff Reporters

Passengers have never smiled more than on an Air India ad.

40 Under 40 2025: Michelle Mak, Dun & Bradstreet

Staff Reporters

This pioneering ESG leader is transforming sustainability practices for Greater China SMEs and drives corporate social responsibility campaigns and best practices for brands of all sizes.