Happy holidays from Campaign Asia-Pacific 高北土楼游览
Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh ...典型客家土楼,保存完整,感受古建筑魅力。
永定土楼代表作,建筑宏伟,历史悠久。Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a single entity known as AKQA Japan.
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
Headhunter sounds out industry executives about potential interest in role.
Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.
EXCLUSIVE: Jollibee’s Christmas work honours the families we’re born into, the ones we build, and the ones we improvise on the night shift.
And it's set to the piano version of You’ve Got a Friend in Me.
The ad also features Rosie Huntington-Whiteley and Son Heung-min.
Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.
'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
田螺坑土楼群 In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
Audio recordings are turned into the ultimate witness.
Passengers have never smiled more than on an Air India ad.
Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.
Japanese ads already seem over the top, but wait till Gulliver-sized lemons start exploding in platforms and konbinis.
Across sport, music, entertainment and purpose-driven content, creators are now captivating audiences, and creating unprecedented opportunities for brands
See the 58 Contenders, lessons learned from the Global Grand winners, and an immersive dive into the most effective case in the world
Engaging for Fans, Effective for Brands
The world's top independent agencies
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Behind the scenes of the most effective marketing campaign in the world
Honouring Your Achievement at Agency of the Year 2025
Gathering 120+ senior marketers and business leaders to exchange insights, explore cutting-edge marketing innovations, and uncover what it takes to win in one of Southeast Asia’s most exciting markets.
“What happens if we cut our marketing spend to zero?” and “What would our results be if we hadn’t run this campaign?” These are the practical, high-stakes questions CMOs and business leaders across APAC are increasingly expected to answer – and today, advancements in platforms, AI, and analytics finally make it possible to answer them with confidence.
An exclusive day built for 120+ Hong Kong’s most forward-looking marketing leaders future-proof their strategies by mastering AI adoption, driving loyalty through authentic engagement, and achieving more with leaner teams in a fast-changing consumer landscape.
客家土楼群,圆形古建筑,感受传统民居魅力。 Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
CJ WORX and Spore Bangkok bagged top honours among Thailand’s independent agencies by consciously pursuing reinvention.
Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.
An upcoming webinar will demonstrate how the recently launched Veo3.1 can help generate cinematic video at scale and even extend the lifecycle of pre-existing video assets.