Partner Content
How evolving consumer identities are driving a fresh surge in spending across China
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
AOTY Insights: CJ WORX and Spore Bangkok ranked as top Agency of the Year among Thailand’s independent agencies
CJ WORX and Spore Bangkok bagged top honours among Thailand’s independent agencies by consciously pursuing reinvention.
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How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.
From idea to IMAX: How Veo3.1 is revolutionising in AI-powered video generation
An upcoming webinar will demonstrate how the recently launched Veo3.1 can help generate cinematic video at scale and even extend the lifecycle of pre-existing video assets.
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Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
Curiosity to conversion: the rise of video commerce in Southeast Asia
If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
Levelling up: How quick commerce, cross-platform loyalty, and cultural relevance helped brands in China win big this summer
The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.
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Turning today’s workforce challenges into tomorrow’s strength
As AI reshapes work and generational expectations evolve, Publicis Groupe is leading the charge not by resisting change, but by reinventing how talent is nurtured, empowered and retained across the region. Chief talent officer for APAC Pauly Grant shares how the company is future-fitting its people strategy to offer meaningful life experiences and learning ecosystems.
Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign
Twelve campaigns revealed as Global Grand Effie winners
Effie reveals 58 contenders for global effectiveness title
Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
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Why the world’s most effective campaigns share one vital trait
The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
Why the right data partner matters more than ever before in the age of AI
Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal
When every word counts, ditch the corporate speak
Today’s audiences want clarity and connection — not prepackaged responses.
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Smartly CEO Laura Desmond on AI's Impact: "Without trust, there is nothing" for brands
Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.
YouTube and Shopee are redefining creator commerce in Southeast Asia
As video content takes the reins, YouTube and Shopee are powering a creator-led commerce model that moves seamlessly from discovery to checkout, thus redefining how people shop across the region.
Critical need for creativity as businesses prioritise continuous growth
As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.
Beyond buzzwords – Moving purpose from marketing to the centre of every business
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
Cutting through complexity with humanised communications in APAC
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
Havas redefines creativity with data and technology at Cannes
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Microsoft at 50: How the tech giant is reimagining AI-driven advertising
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
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