Staff Writer
Send feedback to Staff Writer .
How evolving consumer identities are driving a ...
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Levelling up: How quick commerce, cross-platform ...
The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Smartly CEO Laura Desmond on AI's Impact: "Without ...
Authenticity and purpose were high on the agenda at the Smartly Connect Singapore event – and that means brands need to focus on human-centredness as well as embracing AI technology and Intelligent Creative.
Critical need for creativity as businesses ...
As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.
How top brands adapted to the changing tides: Three ...
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
