The Work: The latest from the world of commercial creativity
Innovation meets purpose in Dentsu Lab's neuroscience dance triumph
In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
The 2025 Wrap: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
The 2025 Wrap: The boldest brand crossovers in China
From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.
Korea's national police gives scam callers a face in new campaign
Audio recordings are turned into the ultimate witness.
The 2025 Wrap: Work that captured the industry's heart
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
Air India is scripting its redemption arc in its latest domestic campaign
Passengers have never smiled more than on an Air India ad.
The best Christmas ads of 2025 are here
Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.
The 2025 Wrap: 11 things APAC creatives taught us (none straightforward)
In this special edition of Creative Minds, this year’s cohort reminds us that creativity is seldom born of perfect CVs... it lives in the detours, the mishaps, and a cheerful disregard for sensible career choices.
Creative Minds: The real influencer was too expensive, JC Aujero hired an impersonator and broke the internet
From wannabe astronaut to casket tester to the guy who made a drag-queen impersonator sell plastic buckets, the BLKJ art director, fittingly a compromise king, has mastered the art of turning tight budgets into creative twists.
A look back at DDB's most celebrated work
The agency network, founded in 1949, has been shuttered following Omnicom's takeover of IPG. Here are some of its best work from APAC in recent years.
A scientist and hulking lemons explain the -196 brand so Suntory doesn’t have to
Japanese ads already seem over the top, but wait till Gulliver-sized lemons start exploding in platforms and konbinis.
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Skyn tests whether couples’ hearts really beat as one
EXCLUSIVE: The condom brand's latest film rigs strangers and lovers with heart monitors back-to-back, delivering a fuzzy tale of synced heart rates that charms but struggles to convince on rigour.
Huggies proves that every second counts when it comes to nappies
Enter the Geelu Monster, diaper rash personified. In its latest ad for India, Huggies makes a case for more comfortable diapers.
Creative Minds: 'Creativity can take many different forms, no matter the platform'
Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.
Australian environmental ad warns 'tossers' they're always watched
Litterers get named and shamed by a sharp-tongued magpie.
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Creative Minds: Joaquin Torres on why David Droga is his idol and surviving the idea burglars
He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.
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The Grinch and McDonald's team up to ruin Australia's Christmas spirit
If you thought Christmas in the Aussie summer was odd, wait till you see how McDonald’s and the Grinch are successfully ruinin’ it.
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There's a new mayo-dispensing bow tie. Hellmann’s, explain yourself
It's rhinestoned and all. NRL star Kalyn Ponga fronts the ad.
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Nike dropped a soup pop-up in Guangzhou, Gen Z is eating it up
The campaign is fronted by Olympic sprinter Su Bingtian.
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StarHub and TBWA Singapore launch 'We Got You' platform
It marks StarHub’s push to focus on connection and peace of mind rather than the telco world’s predictable fixation on speed and data.