Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.
Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.