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The 2025 Wrap: The boldest brand crossovers in China
From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.
The 2025 Wrap: Work that captured the industry's heart
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
Budget cuts, but muted optimism for Chinese ...
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
The 2025 Wrap: How have creative formats and ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Nike dropped a soup pop-up in Guangzhou, Gen Z is ...
The campaign is fronted by Olympic sprinter Su Bingtian.
Have 30 years of COP changed the world or just the ...
SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.
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