Marielle Descalsota
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Creating at scale: Canva's CMO on why mastering ...
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
Asia's values are defining global brand building, ...
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.
The 2025 Wrap: How have creative formats and ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Why brands should avoid channel siloes in the age ...
As AI platforms consolidate power, Braze CEO Bill Magnuson talks to Campaign Asia on why multichannel mastery matters more than ever.
Omnicom-IPG merger nears completion: Here’s the ...
With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.
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The rise and rise of Pinkfong: From kids earworm to ...
Toddler’s delight and an adult’s torment, the viral jingle has helped its studio land on the Korean stock exchange—shares surged as much as 60% on debut.
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