The Big Consolidation

In a climate of consolidations: Remaking the agency map—tracking the deals that are reshaping the industry.

Dec 9, 2025

MullenLowe and McCann merge in Singapore under McCann banner

Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.

Dec 4, 2025

Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme

'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.

Dec 1, 2025

Omnicom's new structure: Here's who leads APAC

An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.

Dec 1, 2025

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

Dec 1, 2025

Chaka Sobhani set for new role after Omnicom acquires IPG

Sobhani is currently president and global chief creative officer at DDB Worldwide.

Nov 28, 2025

Omnicom-IPG is now one company. The tough questions clients should be asking

"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.