Marketing

Mastering Incrementality-Centric Marketing: Proving the Impact of Every Dollar

“What happens if we cut our marketing spend to zero?” and “What would our results be if we hadn’t run this campaign?” These are the practical, high-stakes questions CMOs and business leaders across APAC are increasingly expected to answer – and today, advancements in platforms, AI, and analytics finally make it possible to answer them with confidence.

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When:

Jan 29, 2026
Where:

Zoom
Web:

http://bit.ly/4pPIv5d

In this session, HMM Chief Strategy Officer Avinash Kaushik will introduce his proprietary framework for transforming your Marketing and Analytics practice around an incrementality-first approach.

What you’ll learn:

· The three levels of incrementality

· The Big 6 KPIs every CFO care about when evaluating marketing spend

· How to balance brand and performance investments

· How AI unlocks value across all three levels

Join us to gain a clear blueprint for proving marketing’s impact, optimizing spend, and driving measurable growth across APAC.