Marketing
Jaguar Land Rover picks winner in expanded global agency review
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
40 Under 40 2025: Nana Cao, BBDO Shanghai
Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
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Creating at scale: Canva's CMO on why mastering basics is the right strategy for growth
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
Campaign Asia's most-read stories of 2025
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
Innovation meets purpose in Dentsu Lab's neuroscience dance triumph
In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
The 2025 Wrap: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
AKQA restructures in Japan under Itochu JV
AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a single entity known as AKQA Japan.
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Australia’s under-16 ban could be the domino that reshapes online governance globally
Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.
40 Under 40 2025: Min Roldan, DDB
From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.
Korea's national police gives scam callers a face in new campaign
Audio recordings are turned into the ultimate witness.
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
Asia's values are defining global brand building, TBWA report says
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
Air India is scripting its redemption arc in its latest domestic campaign
Passengers have never smiled more than on an Air India ad.
Media & Marketing Charity Lunch brings industry together in support of Mother's Choice
The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the charity's work in supporting pregnant youth and children without families.
Move and win roundup: Week of December 15, 2025
Assembly, BBDO, Sandpiper, Publicis Groupe, HomeTeamNS, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.
40 Under 40 2025: Lieza Punsalan, Dentsu Creative
School is always in session for Lieza Punsalan, known for her commitment to mental health support and skills development, balancing business growth with people-first leadership.
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