Matthew Keegan
Send feedback to Matthew Keegan..jpg&h=268&w=401&q=100&v=20250320&c=1)
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
Publicis Groupe shines at Campaign’s Southeast Asia ...
Leo dominated in the creative categories and Spark Foundry swept the media honours.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Beyond the hype: Why most AI projects fail and how ...
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Southeast Asia boom markets: How digital wallets ...
As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Omnicom-IPG merger: Unpacking the future growth ...
The historic merger between IPG and Omnicom sets the stage for a new advertising giant, but what do recent moves by both companies reveal about future growth prospects?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
