Tuesday, 16 December, 2025

The 2025 Wrap: Top M&A deals

Matthew Keegan

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

Asia's values are defining global brand building, TBWA report says

Marielle Descalsota

Asian brands are no longer chasing generic global gloss, according to TBWA's Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.

WPP consolidates Grey and Ogilvy’s back-office operations

Lucy Shelley

Consolidation is part of Grey’s split from AKQA into Ogilvy in May.

Omnicom must show new structure is about more than cutting its way to growth

Gideon Spanier

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

BBDO Guerrero Philippines promotes new creative leaders

BBDO Guerrero Philippines has promoted Nikki Sunga, Andi Olbés, and Emman Carandang to group creative directors. More details and appointments in our weekly collection of people moves and account news.

TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand

Staff

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.

40 Under 40 2025: Millie Menage, Digitas

Staff Reporters

Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.