Matt Davies
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Dec 18, 2025
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
Oct 9, 2025
Why words are killing your briefs
The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.
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