ariel

Dec 3, 2025

Agency of the Year 2025 winners: South Asia

See the complete winner list for the South Asia region in the 2025 Campaign Asia-Pacific Agency of the Year awards.

Apr 19, 2023

Ariel shows long term impact of not sharing the load

Watch the film conceptualised by BBDO India here

Dec 19, 2022

This festive season, women gift unseen labour

Ariel’s new film for its #ShareTheLoad movement sheds light on unequal labour at home during this hosting season.

Jun 27, 2022

Creativity is the return gift of empathy: BBDO's Josy Paul

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

Apr 10, 2022

P&G's Ariel pens open letter to advertisers and media partners

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.

Mar 2, 2022

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.