Thursday, 11 December, 2025

CCO Valerie Madon exits McCann after two-and-a-half years in top creative role

Nikita Mishra

Most of McCann’s regional creative team has been dissolved; creative leadership is consolidated under Daniel Kee in Singapore.

The 2025 wrap: The biggest brand blunders and backlashes of the year

Robert Jeffery

From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.

Spikes Asia unveils 2026 jury lineup

Staff Reporters

For the first time, creative leaders from Hyundai, Samsung, and OPPO join the jury as Central Asia sees its highest representation yet.

Global CMO survey: AI is top opportunity, but creative shops seen as poor at new tech

Elena Lewis, Jamie Rossouw

Marketing spend is up, but confidence is down.

Lego names Marta Sousa Bigio as APAC comms director

Bigio joins from Weber Shandwick, where she was senior VP, APAC for over two years.

The marcomms moves you need to know this week

From key appointments at ABC, VML Vietnam and Edelman to big account wins across APAC, here’s everything you might have missed.

40 Under 40 2025: Léon Bristow, Colenso BBDO and Beings

Staff Reporters

Standing up for marginalised voices, Léon Bristow’s determination to bring greater recognition to others has led others to bestow greater recognition of his own exceptional artistic talents.