OMD and Leo win top Agency of the Year APAC Awards

It was a big night for OMD at Campaign's Agency of the Year Awards 2025, taking home not just one, but two major regional titles. The Omnicom media agency not only won as Asia-Pacific Media Network of the Year, but doubled its pleasure by also earning APAC's Digital Innovation Network of the Year title in a one-two punch. Offices from right across the region contributed with metals towards the wins, including gold awards in Digital Innovation in Australia and for Media in New Zealand and Thailand.

Publicis Groupe's creative agency Leo, meanwhile, repeated as the coveted Asia-Pacific Creative Network of the Year Award with an absolute dominant showing in Southeast Asia, striking Creative gold in Indonesia, Malaysia, Singapore and Thailand, en route to winning the Creative category for both Southeast Asia and Greater China. 

On a strong night for incumbents, communications network MSL cemented its reputation for excellence with a second straight win as Asia-Pacific PR Network of the Year. 

Meanwhile, Publicis Groupe reinforced why it's a great place to work all across the region. Publicis Groupe SEA was awarded Asia-Pacific's Best Culture, after Publicis Australia earned the title last year. The wider Publicis Groupe network also took home the newly-added Asia-Pacific Best Place to Work award, with stiff competition from independent ASEAN communications agency Vero, which earned a commendation in the category. 

Hakuhodo's IdeasXMachina, based in the Philippines, had built a strong showing in people and culture categories in 2024 and once again returned as a finalist, also earning a commendation for the Asia-Pacific Talent Development Programme of the Year. 

While there were no shortlists for tech and programmatic agencies in 2025, Performics built on its 2024 programmatic category commendation to win as Asia-Pacific Performance Agency of the Year in 2025, edging out last year's winner, M&C Saatchi Performance. 

There were no awards or shortlists this year in the Asia-Pacific people and team categories. 

The complete AOY 2025 coverage for Greater China, ANZ and SEA with winner tables and trend analysis can be read here.