Media
Happy holidays from Campaign Asia-Pacific
Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
Headhunter sounds out industry executives about potential interest in role.
TikTok divests US operations, CEO Chew says in memo
ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.
Campaign Asia's most-read stories of 2025
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
Bloomberg Media CEO: Navigating volatility and polarisation has been good for our business
Karen Saltser says people crave objectivity and facts in a sea of opinionated news, as evidenced by recent revenue and subscriber growth.
Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
Media & Marketing Charity Lunch brings industry together in support of Mother's Choice
The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the charity's work in supporting pregnant youth and children without families.
Move and win roundup: Week of December 15, 2025
Assembly, BBDO, Sandpiper, Publicis Groupe, HomeTeamNS, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.
The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
OMD and Leo win top Agency of the Year APAC Awards
MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.
Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
Leo dominated in the creative categories and Spark Foundry swept the media honours.
A wider field emerges at Campaign’s ANZ Agency of the Year 2025
Special led the overall tally across Gold and People wins, with Motion Sickness and OMD rounding out the top tier.
Netflix sends off Stranger Things with major APAC farewell campaign
Activations roll out across Tokyo, Jakarta, Manila, Kuala Lumpur and Bangkok ahead of the season finale on New Year’s Eve.
Agency of the Year 2025 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2025 winners: Southeast Asia
See the complete winners list for the Southeast Asia region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
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