Robin Langford
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‘Advertising is going to look different’: WPP’s ...
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
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Adobe to buy Semrush in $1.9 billion deal to expand ...
Boston-based Semrush is favoured by marketers for its SEO and analytics tools.
WPP bets on $400 million Google AI alliance
The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.
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Was Temu the big winner from Amazon’s shock Google ...
Three weeks after Amazon’s retreat, Google Shopping CPCs haven’t dropped. Did Temu simply step in to fill the gap?
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Dentsu powers-up retail media networks with 'world ...
Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
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