PR
Happy holidays from Campaign Asia-Pacific
Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
Campaign Asia's most-read stories of 2025
Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year. Here's a look back...
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
40 Under 40 2025: Momoko Kameyama, Material
Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.
40 Under 40 2025: Millie Menage, Digitas
Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.
Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
40 Under 40 2025: Michelle Mak, Dun & Bradstreet
This pioneering ESG leader is transforming sustainability practices for Greater China SMEs and drives corporate social responsibility campaigns and best practices for brands of all sizes.
Media & Marketing Charity Lunch brings industry together in support of Mother's Choice
The gathering of senior media and marketing leaders in Hong Kong raised significant funding while shining a spotlight on the charity's work in supporting pregnant youth and children without families.
Move and win roundup: Week of December 15, 2025
Assembly, BBDO, Sandpiper, Publicis Groupe, HomeTeamNS, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.
Why Lego, Canva and Affirm became the country’s ‘Go-to Brands’ of 2025
What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.
The 2025 Wrap: The biggest brand blunders and backlashes of the year
From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.
OMD and Leo win top Agency of the Year APAC Awards
MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.
Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
Leo dominated in the creative categories and Spark Foundry swept the media honours.
A wider field emerges at Campaign’s ANZ Agency of the Year 2025
Special led the overall tally across Gold and People wins, with Motion Sickness and OMD rounding out the top tier.
Netflix sends off Stranger Things with major APAC farewell campaign
Activations roll out across Tokyo, Jakarta, Manila, Kuala Lumpur and Bangkok ahead of the season finale on New Year’s Eve.
Agency of the Year 2025 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2025 winners: Southeast Asia
See the complete winners list for the Southeast Asia region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2025 winners: Asia-Pacific
Check out the 2025 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.
Move and win roundup: Week of December 8, 2025
TikTok, FWD, ABC, VML, Lego, Edelman, Monks Japan, Royal Brunei Airlines, Shangri-La Circle, Chisel, Havas, Semify, Kia, Duolingo, DDB, and more in our weekly collection of people moves and account news.
40 Under 40 2025: Kitae Lim, Team Cookie
From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.
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